As a business owner, are you planning to attend a promotional event or a trade show where you can advertise the products and services of your business? If so, having a high-quality and meticulously crafted step and repeat banner will undoubtedly help you sharpen your marketing efforts. If your business has a social media account, you might have noticed that fashion influencers or celebrities take pictures in front of the step and repeat banners and upload them on the social media platforms.
This means that you can increase your brand exposure with the help of the step and repeat banners. Your banners will not only be seen by the people attending the events but also by the people who are seeing their photos. However, you need to make sure that they capture photos in front of your step and repeat the banner. And to encourage it, you need to create eye-catching step and repeat banners. Here are the top 3 tips to create effective and eye-catching step and repeat banners.
Choose the Proper Size for Your Logo
The brand logo on your step and repeat banners should be easy to recognize and read. Additionally, the logo needs to be visible so that people can understand it without overshadowing the primary theme of the event. While picking the logo, make sure you consider the objective of the event as well as the type of photos people will be taking.
Large logos are best for group photos whereas small logos will work best for close-up or portrait shots. Apart from the specifications, you need to consider the height and the width of your logo. Make sure you purchase great step and repeat banners from reputed and professional manufacturers so that they can help you make the relevant decision.
Don’t Compromise the Quality
Your business will be using the step and repeat banners for multiple events to promote the brand. If the banner is not durable, you won’t be able to use it for a long time. Therefore, you need to use high-quality materials for your step and repeat banners. Many marketers compromise the quality of the banners to complete the process more affordably. The cheap step and repeat banners won’t last for more than four months. While choosing the banners, make sure you consider:
- Ease of installation process
- Ease of transportation process
- Stability and safety
Remember that the banners will reflect a positive image of your brand. If your step and repeat banners are damaged or made of poor-quality materials, they will create a bad impression of your business.
Reduce the Glares
You might use vinyl as they are the best alternative for fabric. However, there is one disadvantage of using vinyl. The vinyl surface is extremely reflective that will ruin your pictures. As per No film school, reflective surfaces can ruin the photos. If you’re planning to use a vinyl surface on your step and repeat banners, consider adjusting the position of lighting so that you can reduce glare easily.
Additionally, don’t forget the problems associated with wrinkles. Always focus on the cleaning and maintenance process as dirty banners will make your business look unprofessional.
These are the top 3 tips to create great step and repeat banners. If you’re planning to use step and repeat banners to promote your business, make sure you follow these rules. This way you can leverage their benefits.